FABIO (1994-2006)
Product: I Can’t Believe It’s Not Butter
Shtick: Fabio was a male model who often turned up on the covers of various romance models. The ads starring him used mini-plots “inspired” by such novels. One cast him as a latter-day Tarzan having breakfast with a modern-day Jane, and they used the margarine in question to butter their toast.
Fun Fact: He’s making new ads for I Can’t Believe It’s Not Butter.
