THE MAN YOUR MAN COULD SMELL LIKE (2010-2015)
Company: Old Spice body wash
Shtick: Locking his subjects with an unbroken, hypnotic, 30-second gaze, former NFL wide receiver Isaiah Mustafa cycles deftly through every quasi-manly setting that an ad copywriter can conjure, making both women and men who watch feel funny in their button flies. (Terry Crews’ Old Spice Guy is a close second.)
Fun Fact: The former proprietor of a barbecue joint, Mustafa is now at least a part-time vegan, which is ironically the least manly of all radical subcultures. (The manliest? Grizzly-mounted shark hunting.)
